How many surveys have you received in the past week? I just checked my inbox, and I’ve received seven total, which averages to one survey per day.
If you recently made a purchase or canceled a service, your survey probably goes one of two ways: “Why did you choose us?” or “Why are you leaving us?”
Imagine if you could engage with your customers on a more intimate level throughout their lifecycle while they’re engaged with your website or app. By asking questions throughout the customer journey, as opposed to just the beginning or end, you’re guaranteed to have a higher response rate opening yourself up to a wealth of knowledge about your customer's decision-making process. You would already know why they are choosing to cancel based on their previous interactions with you.
https://blog.hubspot.com/customer-success/real-time-customer-feedback/
