McFarland also recommends filtering data through different platforms to hone in on your target market and really cater your messaging to that audience. “For example, let's say you're a real estate investor, you want to buy a property below market value, a distressed property, right? So, are you still just sending direct mail templates? Or is there a way that we can identify and segment a particular market that is going to be motivated?
http://entrepreneur.com/video/343046/
