Business-wide strategies are complex - each department operates with structured KPIs that may include boosting profitability, customer feedback ratings, or a host of other criteria - the trick is to ensure that all these departments operate in concert with each other so that differing objectives can be achieved without hindering the overall success of your company.
http://www.bizcommunity.com/Article/196/458/180057.html/
Self-service for the sake of self-service just isn’t enough. There, I said it. Etch it in stone. Tell a friend. Because the truth is, your self-service experience probably isn’t as good as it could be. And hidden sticking points could be leaving customers dissatisfied, frustrated, and hampering your aspirations for blockbusting, show-stopping ticket deflection.
https://mindtouch.com/resources/5-self-service-pitfalls-that-increase-customer-effort/