Customer experience surveys are a vital part of every business strategy, intended to provide valuable feedback for e-commerce businesses, but difficult to master.
The trick to customer experience surveys and getting people to actually fill them out is to know their purpose, vary the question types, ask questions clearly and consistently, automate wherever possible and offer an incentive.
https://www.business2community.com/brandviews/xsellco/customer-experience-surveys-need-actionable-feedback-02042312/
It can be very difficult to actually go looking for feedback. You have to dive in head first, tell your ego to go take a long walk, and be prepared to face some hard-to-swallow truths about your business and (gasp!) yourself.
https://www.retailcustomerexperience.com/articles/six-questions-to-get-actionable-feedback-from-customers/
