tjeerdtraats: negative customer feedback*

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  1. No one likes to hear negative customer feedback, but savvy marketers know that unhappy customers give you powerful insight into what’s working—and what’s not—with your product or service. In this article, SurveyMonkey CMO Leela Srinivasan shares tips for making tough feedback a powerful pillar of your marketing strategy. You’ll learn the importance of getting curious about feedback, how to create appropriate outlets for collecting it, and why it’s vital to get negative feedback in front of your team so you can move beyond measurement to understanding and acting on what you hear.

    We live and work in the Feedback Economy. The ubiquity of the web and the rise of social media, coupled with the age-old desire for humans to be heard, means that feedback has suddenly become pervasive, public, and powerful. You can find billions of reviews of products, services, restaurants, travel destinations, company cultures, and CEOs online. Recent SurveyMonkey research found that 85% of people will leave feedback after a good experience, and 81% will leave feedback after a negative experience. That’s a lot of people commenting on how you’re doing.
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Mopinion: The Leading Customer Feedback Tool

Mopinion is a proud sponsor of Customer Feedback News. The voice of the online customer is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of Customer Feedback Tools in order to collect feedback from the customer. Mopinion takes it one step further and offers a solution to analyse and visualise Customer feedback results from your websites and apps wherever you need them. The real challenge for companies is not about capturing feedback, it is about how to make sense of the data.