Social media is intrinsic to our daily lives, on average we spend nearly 200 minutes per day scrolling through news feeds, posting photos, liking comments and sharing our experiences. As we shift to look at the business value of social media, it provides marketers with the opportunity to access customer feedback.
http://marketingtechnews.net/news/2020/jan/21/three-key-ways-social-listening-can-improve-your-customer-marketing/
Sharing customer feedback has revolutionised the foundations of marketing. Nearly 9 out of 10 consumers check online reviews before making a purchase. This free and public way for customers to express themselves is an undeniable game-changer. One thing is for sure—marketing directors can no longer ignore customer feedback.
https://business.critizr.com/en/blog/why-is-customer-feedback-important-for-marketing-purposes/
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