tjeerdtraats: digital*

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  1. We hear companies throwing around common phrases like, ‘Customer centricity is at the heart of our organisation’ and ‘We’re very much in tune with the needs of our customers’. Not surprisingly, seeing as how according to a study carried out by Bain and company, 80% of organisations they surveyed believed that they were providing a superior customer experience to their customers. Meanwhile, just 8% of their customers shared this opinion. Only eight percent! This is a huge disconnect and gap in perception, one that is commonly referred to as the customer experience gap.
    https://mopinion.com/what-is-the-customer-experience-gap/
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  2. Online content and digital assets are present in every stage of the online customer journeyfrom awareness and promotion to purchasing and brand loyalty. Whether this content is used for marketing purposes or purely for design, its the flesh and bones that shape your whole brand identity. And that is precisely why its important to get yourself on the right track towards crafting a winning content strategy. The question is: how?
    https://blog.bynder.com/en/how-to-enhance-your-digital-content-with-online-feedback/
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Mopinion: The Leading Customer Feedback Tool

Mopinion is a proud sponsor of Customer Feedback News. The voice of the online customer is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of Customer Feedback Tools in order to collect feedback from the customer. Mopinion takes it one step further and offers a solution to analyse and visualise Customer feedback results from your websites and apps wherever you need them. The real challenge for companies is not about capturing feedback, it is about how to make sense of the data.