As a customer experience company, we field a lot of questions from prospects about customer feedback. In fact, it’s common for prospects to have a system for collecting feedback—from rudimentary snail-mail surveys to online survey platforms. But it’s uncommon for them to have a system for acting on that feedback.
https://www.peoplemetrics.com/blog/how-many-of-your-customers-have-suggestions-for-improving-customer-experience/
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