To be a successful company you have to understand the importance of user feedback. The problem arises with how to collect and manage this feedback to improve your products and services. Customer feedback can come from a ever increasing number of channels and in a variety of formats. In this post we will give an in depth view, listing the Pros and Cons of 3 feedback management methods: Email Surveys, Intercepts and Feedback tabs.
http://blog.listenloop.com/pros-cons-of-3-different-customer-feedback-management-methods/
The first step towards understanding how to get customer feedback is to know the three forms feedback comes in: given, requested, and observed.
https://www.zendesk.com/blog/how-to-get-customer-feedback/
