Tags: customer-journeys*

1 bookmark(s) - Sort by: Date ↓ / Title / Voting /

  1. There are many customer experience journey maps in the world – beautiful ones, ugly ones, complicated ones, intriguing ones, short ones, long ones and some more impressive ones than others. What does amaze me though is how much focus there still is on processes and procedures and how little focus on emotions, feelings and values (for both internal and external customers). True, if the basics of procedures and processes are in place there might be less frustration for customers, but if this is the only consideration and looked at in isolation, I have a problem with it. Humans are more complex than this – systems are static and can usually be fixed, but add humans into the mix and things gets complicated. Its messy and un-predictive, but herein lies the secret…
    http://customerthink.com/customer-experience-journeys-without-emotion-built-into-it-will-make-companies-cry-in-the-end/
    Comments - Voting 0

Top of the page

First / Previous / Next / Last / Page 1 of 1 Customer Feedback News: tagged with "customer-journeys"

Make sure to check out our other labels too:

About - Made with in Rotterdam

Mopinion: The Leading Customer Feedback Tool

Mopinion is a proud sponsor of Customer Feedback News. The voice of the online customer is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of Customer Feedback Tools in order to collect feedback from the customer. Mopinion takes it one step further and offers a solution to analyse and visualise Customer feedback results from your websites and apps wherever you need them. The real challenge for companies is not about capturing feedback, it is about how to make sense of the data.