Can you do a good job if you only have a third of the information you need to get the job done? Probably not – yet that’s what most companies do every day.
The average response rate to a customer survey is 33%, according to recent research from SurveyAnyplace.
So what do the other two-thirds think?
What if it’s only your fans responding? You might mistakenly think you’re awesome. Meanwhile you have a lot of haters out there, and you aren’t changing anything.
Or what if it’s only your dissatisfied customers responding? You might conclude your experience is awful, and waste resources trying to fix it when, all along, two-thirds of your customers really like you.
The cure? Get more feedback from more customers more often.
The problem is how.
This can help – five research-proven tips on improving survey responses.
https://www.customerexperienceinsight.com/how-to-get-more-customer-feedback/
