Customer experience in the travel industry has changed big-time over the last decade. Long gone are the days of traipsing into a travel agent to book a flight. Nowadays, there arent just websites to tell you what the cheapest deals are you can even find out things like whens the best time to book, making sure you always secure the lowest price.
While this all sounds like great news for jetsetters, it does mean travel brands have entered a race to the bottom in terms of price, leaving customers scratching their heads when it comes to working out which service is actually best. After all, short of operating at a loss, brands cant afford to keep slashing their prices, they need to find other ways of standing out in a crowded market.
The most obvious way of doing this is by offering a customer experience that cruises 35,000 feet above the competition and we dont just mean lavishing on the free bubbly. As anybody whose luggage has ever ended up in Bangkok when theyre in Birmingham will tell you, travelling is loaded with opportunities for things to go wrong.
This goes to show, a great customer journey isnt just about the added extras, its about the way brands handle problems and for a one-way ticket to improving in this area, you need plenty of customer feedback.
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