There is no doubting that the CRM industry is a thriving one. According to Gartner, CRM is now considered the largest of all software markets with a worldwide revenue of nearly $39.5 billion. Research director at Gartner even stated that CRM will be the fastest growing software market with a growth rate of 16% in 2018. So why is this software so in vogue? CRM software now lies at heart of most marketing and sales operations. These businesses are trying to avoid silos and make information available to their employees wherever they are. Plus its proven to be an efficient way of obtaining the much sought-after 360 degree view of the customer.
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