The Relentless Pursuit of the Perfect Customer Experience: A Netflix Story

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  1. What can we learn from Netflixs attention to customer experience? Against the odds, Netflix has achieved an astonishing rise. How did we get to spending an evening chilling, with Netflix? The ultimate example of a company disrupting an industry with customer experience? Netflix, in 2016, represented 35% of all internet traffic in North America, boasting around 75 million subscribers worldwide. An impressive feat, considering the company not too long ago was a small upstart facing up against the goliath of its time in Blockbuster. The rise of the entertainment platform is a true tale of disruption. In this article, well dig deep and explore what lessons you can learn from Netflix. The goal of the post is to distil some of the actionable key takeaways for customer experience practitioners. Shedding light on how Netflix ensure that customer experience is at the heart of their business and decision making.
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