Have you ever tried a new paella recipe and when you excitedly ask your best friend how it tastes, they only say, Great!
Does it really, or are they just being nice? Why is it so hard to get an honest answer?
This is a question that also plagues the minds of small business owners. Getting honest customer feedback can be like pulling teeth.
The right recipe of using the right channels, offering incentives and making it fast and easy for your customers to do so, lets you receive the honest feedback you have been craving.
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