Feedback can ultimately determine whether the organization lives or dies. Despite the highly critical nature of customer feedback, organizations often treat customer feedback as an afterthought, something that they might get around to, if time allows. The processes for gathering and using feedback must be moved to the forefront of the organization’s strategy. It’s not optional. Let’s take an inventory of the issues organizations should focus on as they develop and improve their customer feedback process.
https://www.qualitydigest.com/inside/quality-insider-article/fundamentals-effective-customer-feedback/
