Everyone is well aware of the value that customer feedback can bring to your organization. Unfortunately, many companies fall into traps that prevent them from being able to get the most value out of this feedback.
Brands often fail to realize the primary value of Voice of the Customer (VoC) data, which is that information culled via customer feedback, creates internal alignment and provides insights that allow brands to execute quicker than the competition.
https://www.iperceptions.com/blog/why-your-voc-data-is-not-actionable/
Are you familiar with all the different ways your customers interact with your business? Whether you’re a seasoned CX professional or you’ve never heard of CX, chances are you at least have some basic notion of the areas, or touchpoints, where customers interact with your organization. Your website, call center or storefront are all examples of possible customer touchpoints.
https://www.business2community.com/customer-experience/cx-secrets-collecting-feedback-touchpoint-02037323/
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