This article guides you through the basics of GDPR (e.g. what it is and who will be affected), the most critical changes to be aware of in terms of digital feedback collection, why it’s important to comply with these regulations, the consequences if you choose not to and what we’re doing here at Mopinion to get ourselves and our clients ready for the new legislation.
https://mopinion.com/gdpr-impact-on-digital-feedback-collection/
Will Digital Customer Feedback take a step forward? I had my doubts, but thanks to our Benchmark survey, we now have some solid insights.
https://mopinion.com/the-island-called-digital-customer-feedback-part-two/
Let’s be honest – no one wants to lose customers. In fact, high customer churn rates are the absolute worst nightmare of just about every webshop owner. Interestingly enough, the reason these churn rates get so high in the first place is because these same webshop owners are unable to locate or identify the source of the problem. This is a huge mistake to be making – especially when we look at the figures. According to the book Marketing Metrics, ‘the probability of selling to a new prospect falls anywhere between 5 and 20% whereas the probability of selling to an existing customer is somewhere between 60 and 70%’! So what can your company do to get back on track and start reducing customer churn?
https://mopinion.com/lower-customer-churn-rates-digital-feedback/
TechTarget defines personalisation as a “means of meeting the customer’s needs more effectively and efficiently, making interactions faster and easier, and consequently, increasing customer satisfaction and the likelihood of repeat visits”. Being able to provide a personalised experience, however, still proves to be a real challenge for many digital marketers. The good news is, there is room for these marketers to grow. Delivering a personalised experience requires a healthy combination of the right data and right technology. So how does digital feedback play into this?
https://mopinion.com/white-paper-a-digital-feedback-fueled-approach-to-personalisation/
We want to make sure you have all the skills and resources you need to set your feedback programme into motion, which is why we recently launched a free series of onboarding webinars.
https://mopinion.com/watch-on-demand-mopinion-academy-onboarding-webinars/
We’re delighted to share that German solar energy equipment supplier K2 Systems recently rolled out Mopinion feedback within their very own future-oriented planning software K2 Base. With their online software ‘K2 Base’, K2 Systems provides a powerful tool that helps plan the foundation of a PV installation, the mounting system. This software is a continuously updated and platform-independent online software. In the future, K2 Systems hopes to gather much more feedback about the usability of their software and leverage that feedback to ‘change the user journey to a user delight’.
http://mopinion.com/k2-systems-launches-mopinion/
Travelers who book vacations at de Jong Intra Vakanties do so by either going to their physical travel agencies or by visiting the website. Booking a vacation online is not always an easy decision. The customer journey is complex and customers often use multiple devices and a lot of time to think things over before a trip is actually booked. De Jong Intra Vakanties wants to gain a better insight in the customer experience through feedback so that the customer journey can be optimised.
https://mopinion.com/how-customer-feedback-supports-de-jong-intra-vakanties-online-vision/
