While customer feedback surveys can help your small business collect a wealth of information, it is important to understand how you can make all that data actionable.
https://www.adp.com/thrive/articles/customer-feedback-5-ways-to-leverage-survey-results-5-389.aspx/
Surveys can be dangerous if used wrong, but can be super-powerful if used correctly!
https://sixteenventures.com/psychology-of-surveys/
Whether the calls are online, coming in through your business phones, or a handwritten letter, make sure you’re paying attention. Negative feedback, when fair and accurate, can allow your company to deal with legitimate problems in a way that makes your business stronger now and in the long run.
https://www.processexcellencenetwork.com/lean-six-sigma-business-transformation/articles/how-to-turn-negative-customer-feedback-around/
HappyOrNot, the company behind the smiling customer feedback stands found in the NHS, McDonalds and Heathrow airport, has raised $14.5m (£11m) from investors in its first funding round.
http://www.telegraph.co.uk/technology/2017/10/12/smiley-customer-feedback-startup-happyornot-secures-11m-funding/
Customer satisfaction is difficult to measure due to several reasons. Counting on customer satisfaction owing to their feedback is not the case because most people prefer keeping quiet when satisfied.
http://www.insightsfromanalytics.com/blog/bid/391487/How-to-Measure-Customer-Satisfaction/
Content marketing is more effective and efficient than other marketing strategies, and costs less for a greater return.
https://www.visioncritical.com/content-marketing-strategy-customer-feedback/
Building a successful voice of the customer (VoC) program requires patience and commitment. It takes time to develop out all of the essential elements that make ordinary companies into masters of customer experience, but it’s worth the work.
https://www.qualtrics.com/blog/how-to-pick-a-winning-customer-feedback-channel/
In today’s multi-channel consumer landscape, customer feedback can take on different forms, from social media comments and online reviews and ratings to usability tests, survey responses, and even call center notes.
https://www.usertesting.com/blog/2016/08/19/customer-feedback-product-page/
Here are 7 ways to gather quality feedback and make it really easy for people to get in touch.
https://frontapp.com/blog/2014/09/26/7-tips-for-gathering-quality-feedback-from-your-customers/
At the outset of a new project, or especially if you’ve recently taken over a product, it’s tempting to survey all your users to appraise where things are. It’s usually a mistake. In fact there are five common mistakes that we see over and over.
https://medium.com/intercom-inside/five-mistakes-we-all-make-with-product-feedback-181d25c8c6f9/
Customer Feedback News is a global community of people working or interested in Customer Feedback, UX and technology.
