Most people in most businesses (sadly not all!) would agree that collecting customer feedback is a good idea. Most (sadly not all…) businesses have customers, and so it should probably be someone’s job to ask those customers what’s on their mind.
https://www.customersure.com/importance-of-customer-feedback/
If you run your own business, I know you do your best to please your customers, satisfy their needs, and to keep them loyal to your brand. But how can you be sure that your efforts bring good results? If you do not try to find out what your clients actually think about your service or your product, you will not be able to give them the best customer experience. It’s why their opinions about their experience with your brand are helpful information that you can use to improve your business to fit their needs more accurately.
https://brewsurvey.com/blog/customer-feedback-important-business-6-reasons/
If you come home from work every day asking yourself why the enterprise applications you use are non-intuitive at best, and completely unusable at worst, you’re not alone.
Many studies over the last decade have shed light on enterprise software usability issues. A 2017 report by Unit4 shows that the vast majority of enterprise software users (76%) feel “meh” about the applications they have to use at work. According to a 2016 study from Forrester and Sapho, 75% of employees surveyed had a “hard time accessing information in their enterprise systems and applications.” The list goes on...
http://customerthink.com/4-questions-to-help-enterprise-software-companies-create-a-customer-centric-product-development-culture/
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