It’s safe to say that many small businesses today use just a few traditional measures to track business growth -- that is if they measure anything at all. Metrics like profit and loss, total sales, cash flow, gross margin and revenue growth rate are undoubtedly important. Today, however, these data points are no longer enough to compete effectively and establish a lasting business.
https://www.forbes.com/sites/forbesfinancecouncil/2017/12/14/small-businesses-its-time-to-go-deep-with-data/#4f0518ea33bf/
Most companies say that they listen to their customers, and it’s true to some extent. But the larger truth is that customer feedback is often ignored because companies do not know how to get it, let alone how to make product decisions based on it. Super stoked to share this article with you folks that explores the 'why's behind the significance of customer feedback, frameworks, case studies on how it worked for Quuu , Zest.is, Zola and Shopseen along with some expert opinions from the best in the business including: Talia Wolf, Nichole Elizabeth DeMeré, Ashley Greene Matthew Spurr, Val Geisler, Sue Duris and David Hoos.
https://growthhackers.com/articles/why-customer-feedback-is-your-secret-weapon-to-scale-your-product/
Struggling to grow your e-commerce business? It’s time to dig deep into data. It’s impossible to improve your sales strategy without analyzing and measuring your site’s performance in key areas.
This involves creating realistic KPIs (key performance indicators) for your store and constantly monitoring and improving your growth strategy by rigorously evaluating and applying insights from the data you gather.
Not sure where to start? Plenty of tools are out there—some built into e-commerce platforms, others provided by third-parties such as Google Analytics—to help you gather and analyze data with ease.
https://www.business2community.com/brandviews/xsellco/10-metrics-every-e-commerce-store-track-drive-growth-02008660/
Two fundamental truths exist when marketing a startup. One is that a great product alone is not enough to succeed. The other is that no amount of marketing will make a crap product gain a mass audience.
“Nothing kills a bad company faster than good marketing”
Successful startup marketing requires that you have both a great product and great marketing. For that reason, I’ve focused this guide on both customer acquisition and improving your product-market fit.
https://www.ventureharbour.com/ultimate-startup-marketing-strategy/
If you have a big growth goal to reach in 2019, you can leverage your customer insights from your Voice of Customer (VOC) data to achieve it. And on the flip side, if you have already invested in a VOC initiative, there are multiple ways you can use this data to influence your company growth.
https://www.digitaldoughnut.com/articles/2019/january/how-to-leverage-your-customer-insights-for-growth/
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