At this Sitecore sponsored event, marketing and CX leaders discuss how they're working to personalise customer experiences, the role of data strategy and analytics in their success, and what machine learning will do to further CX aims
https://www.cmo.com.au/article/633392/cmo-roundtable-how-machines-will-make-break-your-customer-engagement-success/
In addition to no longer having a choice on whether they need a digital strategy, most business owners are almost incapable of being experts in their field while being experts in social and digital media. Social and advertising platforms experience constant changes that have potential to alter the success or failure of a campaign if left unmanaged. That's why it's so important to hire or outsource a dedicated digital marketing team.
https://www.forbes.com/sites/forbesagencycouncil/2018/02/21/is-your-digital-marketing-team-prioritizing-these-five-critical-brand-components/#21594a3a616f/
As more companies make experience their business, they are also coming to the conclusion that everyone across the organization is responsible for customer experience, not just the marketing department. That includes unusual suspects including community relations, sustainability, and talent aquisition teams.
At last month’s CES, Adobe met up with executives from various disciplines for a series of podcasts in which they discuss their roles in the customer experience. Tune in.
http://www.cmo.com/features/articles/2018/1/31/adobe-exb-podcast-series.html#gs.ncKhDVc/
We’ve all seen this play out in life: There’s the popular, interesting friend—the reason everyone comes to the party—and the sidekick, the one everyone tolerates because they pick up the tab. This is also the story of media. Media companies (and social media platforms) are the cool friends who attract the audience. Brands pick up the tab in order to be included in that experience.
It’s been this way since the invention of brand marketing. In the early days of print, radio and TV, audiences were truly thankful for the advertising that made programming possible and accessible. That appreciation made the model work.
This is a truth we seemed to have forgotten in the digital era. And the promise of automation turned out to be a bit too effective, even removing humans from the audience.
https://www.mediapost.com/publications/article/316005/a-new-story-reinvent-digital-marketing-for-the-ne.html/
Digital marketing as an industry is highly competitive. To survive and grow amid cut-throat competition, you need to have access to the latest digital marketing tools. Here are some essential tools which you need to have:
http://customerthink.com/15-essential-digital-marketing-tools-for-an-internet-marketer-infographic/
Brexit is getting closer and with negotiations still in progress, all of us digital marketers are out there watching and waiting with bated breath…
In times of uncertainty or turmoil, markets have the capability of evolving much faster than most digital marketers can adapt. This gap between how you see the market and the reality of what’s happening in the market will become a major hurdle in the coming years for many marketers. In fact, experts are even calling Brexit a wake up call for everyone in the digital marketing industry. So the question is, is your digital team ready to re-strategise when push comes to shove?
https://mopinion.com/post-brexit-britain-where-will-that-leave-digital-marketing/
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