The Voice of the Customer (VOC) is a research technique that maps out the detailed wishes and needs of your customers. In short, you listen to what your customers have to say about a product or service.
https://mopinion.com/online-voice-of-the-customer/
Alternatively, other businesses do care about their customers but they really don’t feel that asking their feedback generates significant value. After all, they have previously been thriving in their business for decades without actually asking their customers about their thoughts and experiences.
https://mopinion.com/pros-and-cons-of-feedback-collection-types-over-the-years/
Where previously the primary focus was on quantitative data – for instance web analytics and A/B testing – nowadays mass amounts of online marketers are flirting with feedback tools placing themselves behind the buttons. This self-service approach has advantages and disadvantages for companies that want to work seriously with online customer feedback.
https://mopinion.com/self-service-customer-feedback-tools-for-your-website-pros-and-cons/
Research shows that 69% of online visitors are leaving your ordering funnels without completing the order. However, increasing conversions with only one percent can mean huge increases in new leads, revenues and profit.
https://mopinion.com/utilising-customer-feedback-to-increase-online-sales/
Since Mopinion’s launch in 2013 we have seen a rapid evolution in the needs and expectations of online customers. The proliferation of apps has accelerated this, with customer expectations that a convenient app will be available on their favourite smart device for all their purchasing and service needs.
https://mopinion.com/keeping-up-with-the-rapidly-changing-digital-landscape/
Fast paced organisations are introducing more and more online sales and services. For example, look at the traditional banks that are transforming into IT companies offering virtual services and products. In short, we have ended up in a digital whirlwind in which the “corporate” slowly transforms into a “digital first enterprise”.
https://mopinion.com/four-tips-on-collecting-online-customer-feedback/
Dutch-based Customer-feedback specialist now offers bespoke services to UK businesses with new London office.
https://mopinion.com/mopinion-launches-uk-operations/
Every business hopes to better its profits. The best way to do so is to serve the customer as fully as possible, especially if you can get each consumer to lead the way. By seeking customer feedback, many businesses gain a clearer picture of ways they can improve. Collecting such feedback can present a challenge, however. Many businesses seek customer feedback and get no substantive results. Walking around the store with a clipboard is no longer an effective way to collect accurate, helpful data.
Instead, you should unleash the power of the Internet and new technology to collect customer insights effectively.
https://www.searchenginejournal.com/4-innovative-methods-collecting-customer-feedback/119417/
You are thoroughly convinced that market research is a great thing and extremely important to undertake. But despite this fact, you also need to consider that it doesn’t have the same impact on your bottom line and your team’s happiness and contentment as customer feedback does – that is when you apply the right kind of machinery to achieve customer feedback.
So, you put into place a wonderful customer feedback system. But can you also transform that information into something you can act upon? All of us intelligent beings realize that customer insights are instrumental to better our product designs and improve considerably apart from growing and making more money. Hence, there is a need to look at some customer feedback apps that aid in developing a strategy and help in enhancing the product.
https://customerthink.com/making-customer-feedbacks-actionable-the-fun-way/
If you have a big growth goal to reach in 2019, you can leverage your customer insights from your Voice of Customer (VOC) data to achieve it. And on the flip side, if you have already invested in a VOC initiative, there are multiple ways you can use this data to influence your company growth.
https://www.digitaldoughnut.com/articles/2019/january/how-to-leverage-your-customer-insights-for-growth/
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